I told him I was a little lost in terms of what to be looking at when writing a buisness plan and he gave me a "Pre Meeting Questionnaire" This questionnaire was what my dad's company used to all members of staff in a company - this was done in order to pinpoint their strengths and weaknesses and act as an indicator for what to put into their SWOT analysis.
After filling in the PMQ, I will do a SWOT analysis on myself, based on the questions from the questionnaire. (this will be put onto the next entry I do, but the questions follow the same tone as e.g "How do you set objectives/targets/plans? Who does this? -And- What is your appropriate product mix". I think it will be a good thing to fill in this questionnaire because it will give me a really good idea on what my standing is as a designer and then how it becomes relevant in terms of buisness.
So, Post SWOT, I want to pinpoint my key objectives, this is also called a Stragergy Link because it links the information from your SWOT analysis with the basis for the Buisness Plan and is basically a refined breakdown of the SWOT analysis. Whilst approaching my stragergy link, I need to be aware of SMART objectives. This is an anagram for :
- Specific
- Measurable (Success rate/Key Performance Indicator or KPI)
- Achievable
- Realistic
- Ttimed (expected results)
- Financial - How much money do I have? How much will I need for X? Where can I get money from?
- Customer - Who is my target audience? What do they relate to? What can I do for them to benefit?
- Process - What do I do? How do I do it? Why do I do it?
- Learning/ Development - What are my weaknesses? How can I get constructive progress from my weaknesses?
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