In Enterprise and innovation we have been introduced to "The 4 P's of marketing" also known as the "marketing mix". I have been ticking over about how these 4 P's relate to me, so here's the run down:
Product:
This means physical products and services provided and aspects such as Brand name, Function, styling and quality have to be taken into account for the target market:
In my case this could be commissioned illustrative work as a physical product (.eg, print, 3-dimensional work like vinyl figures) and in order for this to be a successful product with successful service I would have to think about delivery, packaging and protection to the product, for an example.
Price
Pricing stratergies have to be considered in order to be successful in buisness. Bridget talked about something called penetration pricing which is where the product starts off at a low price to gain makret share and then the price is bumped up after this is achieved. This seems like a good way to introduce yourself into a market and its seen all the time in the food stores and also with TV. (Sky T.v did this according to www.marketingteacher.com). So as I said before the stratergy and how I use it to integrate myself in the market are key factors of becoming successful in the freelance design field I feel definitely.
Another stratergy is price skimming. This can be seen in games consoles all the time, the new PS3 comes out, 500 quid or something stupid, within a year or two its 300 pounds. This is because they charge high at first because they have an advantageous position, after a while they cant sustain this position so they have to make their price more reasonable (and often more realistic) to keep their target audience interested and buying.
Place
Distribution of product is really important and can often be the true test for a designer. A good example related to me would be, If I have a website from which i sell products, do I limit my shipping to UK only for ease of transport and to keep cost down? (this is called selective distribution) Or do I up the cost of my product to take into account inclusive shipping fees? A sounder move would be to use exclusive fees for shipping.
Promotion
This is the communication of information to the world about a product in order to help reinforce a target audience. Half the time the design is the promotion and designers have to be really innovative in order to strike a chord with the people and make them engage with either the product they are promoting or the promotion itsself. This P merges with all the other P's if you want to be innovative when using promotion as a tool in a design context.
public relations and advertising are a huge part of promotion and I imagine one of the biggest limitations would be the said budget for this promotion. I think this last P is the most important one because it isnt very often that a product sells itsself!
Monday, 2 November 2009
Task 1
What Skills do I have?
In the creative field, I would say that I'm confident with coming up with strong concepts which then lead the design outcome of the work. I am confident in illustration, especially characters, logos and patterns and work most effectively with ranges of paints, brushes and pens. My work comes across most effectively in print and I hope that I am skilled in this field. I love to book bind and make one offs with an appreciation for paper stocks. My illustrator skills are rapidly progressing and catching up with my other skills outlined above, and I now regularly use the computer as an enhancing tool for my work.
Other skills which I regularly integrate in my creative processes would be mind mapping utilising a right and left brain approach (a method of creative thinking I learnt outside of the college.) which usually does bring innovative and inventive ideas to the surface of my thought patterns. I am friendly and Like to be clear in what I am creating, and I do normally have to be fascinated in what I am doing to really benefit from it with a design outcome.
Who needs these skills?
Taking into account my concept management, I think I would suit a design agency/group who are known for solving briefs inventively and think laterally and often have off the wall ideas. Adversly, My illustration skills and knowledge of print could lend itsself to either freelance work (creating a brand/identity) or a company which already has an identity and sells this identity possibly in the form of clothing, books, vinyl and prints. I think poosibly design geared towards promotion would suit these methods, wether that be self promotion or otherwise, I am unsure...
My Aims
Currently my aims out of University is just to make friends in high(ish) places e.g doing design for management at sainsbury's. This happens not very often and isnt well paid, but I scratch theyre back, and possibly in the future, they scratch mine. I'm also putting illustrations into tattoo studios and doing experimental collaborative work with a printed textiles student to set the groundwork for a personal design identity.
I know freelance work would be really hard, although I also think selling the right wares off the right platforms can successfully initiate freelance work. I am attracted to the idea of freelance work because i like freedom of expression and work strongest under these conditions. The only downside to this, is I am not very organised and this lends me more towards a company where I could have my finances dealt with. Being 19 this is hard to think about as it no doubt will effect the rest of my life.
As an overview, my aim at the moment is to build up my contacts, network and keep improving on and producing work for my personal portfolio and give myself the foundations I need in order to progress as a Designer and "find myself more."
In the creative field, I would say that I'm confident with coming up with strong concepts which then lead the design outcome of the work. I am confident in illustration, especially characters, logos and patterns and work most effectively with ranges of paints, brushes and pens. My work comes across most effectively in print and I hope that I am skilled in this field. I love to book bind and make one offs with an appreciation for paper stocks. My illustrator skills are rapidly progressing and catching up with my other skills outlined above, and I now regularly use the computer as an enhancing tool for my work.
Other skills which I regularly integrate in my creative processes would be mind mapping utilising a right and left brain approach (a method of creative thinking I learnt outside of the college.) which usually does bring innovative and inventive ideas to the surface of my thought patterns. I am friendly and Like to be clear in what I am creating, and I do normally have to be fascinated in what I am doing to really benefit from it with a design outcome.
Who needs these skills?
Taking into account my concept management, I think I would suit a design agency/group who are known for solving briefs inventively and think laterally and often have off the wall ideas. Adversly, My illustration skills and knowledge of print could lend itsself to either freelance work (creating a brand/identity) or a company which already has an identity and sells this identity possibly in the form of clothing, books, vinyl and prints. I think poosibly design geared towards promotion would suit these methods, wether that be self promotion or otherwise, I am unsure...
My Aims
Currently my aims out of University is just to make friends in high(ish) places e.g doing design for management at sainsbury's. This happens not very often and isnt well paid, but I scratch theyre back, and possibly in the future, they scratch mine. I'm also putting illustrations into tattoo studios and doing experimental collaborative work with a printed textiles student to set the groundwork for a personal design identity.
I know freelance work would be really hard, although I also think selling the right wares off the right platforms can successfully initiate freelance work. I am attracted to the idea of freelance work because i like freedom of expression and work strongest under these conditions. The only downside to this, is I am not very organised and this lends me more towards a company where I could have my finances dealt with. Being 19 this is hard to think about as it no doubt will effect the rest of my life.
As an overview, my aim at the moment is to build up my contacts, network and keep improving on and producing work for my personal portfolio and give myself the foundations I need in order to progress as a Designer and "find myself more."
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