2nd Task where? A PEST analysis

I think in order for this to be successful I need to invent a situation where I am selling something because otherwise I'm really just not going to be able to do this, this can be easily done because I did used to sell alot of urban inspired illustrations on canvas. The subject matter was often bleak and grim.. So, let's use that as an example.

The demographic of this target audience : creatives, contemporaries, innovators, alienated people in society, seekers, teens/ young adults.
How are they as people: enjoy decoding imagery, like mess, not arsed about society as a hierarchy, go out on a night locally, small group mentality, fun is loud, uneasy about violence.


Politically: Have a feeling of unease towards political standing, but also have strong feelings about current issues/ world affairs.

Economically: this can vary as there are levels unbalance when it comes to this sort of illustration, the image could simply appeal to people with quite a bit of money as equally to someone with none.

Socially: the social background of these people I have found mostly to be urbanised young adults who are aware of their surroundings and want to pursue extra corricular activity in creative fields, such as urban/ contempory music , e.g Hip Hop music and culture.

Technological: When it comes to music software there are alot of adepts in this demographic, being young adults and in an urban backdrop they find it easy to use technology such as the internet, alot of products they desire can often only be found on the internet eg certain types of clothing or specialised publications or software.


This leads nicely to where they would be:
these sorts of people are most likely to be middle class city dwellers, who would probably live in the outskirts of the city where life is similar to the nature of the art, this type of art was born in these conditions so contemporaries in similar places will obviously identify with imagery of an urban and suggestively rebellious nature. The internet is at their fingertips, and they are constantly subject to the mass media in a culture where advertisement is inescapable.