I was just thinking about how to get into the heads of a target audience when selling a specified product, and my mum is a really good example of this, because she is looking at prints for the bathroom at the moment.
The product/ artist designer
Bespoke prints depicting a nauticle theme, pattern oriented and simplistic with a heart warming tone of voice.
The Demographic
Middle class mother of two, living in a boderline working class urban society,happy and artistic/ creative with a comfortable income, doesnt mind paying a little extra for prints with a one off, personal feel. Often feels if art is cheap, that the artist is under selling themselves.
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